The economy has done what the lawyers could not.
It’s put the brakes on the Little Sturgis Rally and Races.
Featured on national television shows and in every major motorcycle magazine in the USA, Little Sturgis was, at one time the largest outdoor display of flesh and motorcycle eye candy in the Southeastern USA.
It was so popular, the Chamber of Commerce of South Dakota sued the Chamber of Sturgis Kentucky claiming the small town was stealing it’s name.
Citing a drop in attendance and a huge operating loss in 2010, the Sturgis Kentucky Chamber voted today not to hold the 2011 rally, according to a well placed source.
The Chamber issued a press release that stated; “Due to various circumstances, the Board of Directors of the Little Sturgis Rally and Races for Charity, Inc cancelled its annual fundraising motorcycle event that was to be held July 14th-17th, 2011 in Sturgis KY. The Board of Directors thanks all the volunteers and participants over the past eighteen years that made it possible to raise over $2 million dollars for various charities and educational entities.”
(added 5:30pm) According to a report in the local paper, Board Secretary Lisa Jones said that the economy and the ongoing lawsuit with Sturgis South Dakota over the use of the name “Sturgis” is the reason the rally is taking a “sabbatical” and that it may return in the future. Both sides in the lawsuit have filed a motion to have the 2008 suit dismissed but that the suit is a “cloud” hanging over the Sturgis Kentucky chamber.
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